Twitter announced its integration of podcasts into their app in August 2022. The new feature will organize audio into hubs and feature the most popular and engaging podcasts from around the world. However, Twitter’s approach to podcasting has raised concerns among some podcasters who believe that Twitter is making some crucial mistakes that prove that social media wants nothing to do with podcasting.
What podcasters can do about it
Podcasters can use social media platforms, including Twitter, to market and promote their podcasts. However, the relationship between social media and podcasting has been fraught with challenges. Podcasting is a slow medium, which is the kind of thing that you can do while you’re doing other things. In contrast, social media demands our full attention, and we can’t do anything else while using it. Therefore, social media posts don’t convert to listeners, but they serve as reminders, keeping the brand in mind and keeping a good association with it.
Twitter’s integration of podcasts is based on curated lists of popular podcasts, which might not include everyone. However, podcasters can use techniques like targeted daily engagement to grow their audience, which requires a bit of time every day. This technique helps build audiences and can be useful for passion projects.
In addition, podcasters can use audiograms or video snippets to remind people about their podcasts. These snippets serve as a way of reminding people, and they don’t necessarily convert to listeners. They are the Coke billboard to say, “Oh yeah, I remember that podcast.”
Twitter’s integration of podcasts also raises concerns about video, which some believe is necessary to compete in podcasting. However, video demands our full attention, and it’s not a counter to the social media quick wins and short attention span things. Podcasting is a slow medium, and it’s about building connection more than it is about broadcasting.
In conclusion, podcasters can use Twitter to market and promote their podcasts. However, they must understand the challenges that come with social media and podcasting. They can use techniques like targeted daily engagement to grow their audience, and they can use audiograms or video snippets to remind people about their podcasts. However, podcasters must remember that podcasting is a slow medium, and it’s about building connection more than it is about broadcasting.