If you’ve been podcasting for any length of time, there’s a good chance that you have a back catalog of episodes that you’ve already produced. However, you might be so focused on creating new content that you haven’t taken the time to leverage the value in your existing content. Here are three strategies for unlocking the potential of your podcast’s past.
The first strategy is to conduct research to determine which episodes were most valuable to your listeners. You can use analytics to understand which episodes are getting the most interest, but it’s important not to just look at download numbers. Instead, look at listener retention rates to identify which episodes are most popular. You can find this information by accessing your podcast’s analytics through your hosting platform.
Reorganise your content
The second strategy is to reorganize your episodes on your website using tags and categories. This allows you to create a journey for your listeners so that they can explore related content. By using tags, you can direct people to episodes that are related to the one they have just listened to.
Repurpose your content
Finally, repurpose older episodes into blog posts or other content formats. By repurposing old content, you can give a new lease of life to the information that you bring. Think about compiling episodes together and creating a mashup, or creating a greatest hits compilation episode of some of the best bits.
In conclusion, leveraging your back catalog is an important part of creating valuable content for your listeners. By conducting research, reorganizing your content, and repurposing your episodes, you can build up a valuable library of important resources that help people do what you want to help them do.