Stop Interviewing People on Your Podcast – Do This Instead

There are three ways to stand out: be new, be better, or be louder. Being better takes time and is subjective. Being louder just means spending more money on marketing than the next person. Being new doesn’t mean starting from episode one – it could just be about being the first to do something differently.

The standard interview show can be easy to put together, but it doesn’t give you much of an opportunity to showcase your knowledge and experience. All the attention is put on the guest and you just become someone with a really good address book. So, what can you do to demonstrate your expertise without feeling like you’re delivering a lecture every week?

Option 1: Flip the interview format on its head.

Let your guests come on and pick your brains. This is a great way for any coach or consultant to give a little teaser of what they do. For anyone who can’t afford you, it might be a way for them to access what you do while helping you fill your podcast schedule.

Option 2: The mass interview

You could try iterviewing a bunch of people and asking them the same questions. This can be a lot of work as it involves finding the best answers and writing a script to weave around them. However, what you end up with is something that sounds much more like a narrative podcast. You become the guide, introducing us to a few people we can learn from, but always bringing us back to you. Your ability to curate good answers signals to us that you know what you’re talking about. Alternatively, you can take those questions, send them to a bunch of people, and ask them to record their answers.

Option 3: The one-mic show

If you prefer to go solo, there are a few ways you can put together a one-mic show. You can script it out, and add a splash of music or some sound effects to underscore a point. It doesn’t have to go crazy, but a little texture can help keep the ears interested. You can even use occasional music, sound effects, and clips to add texture and elevate the words. It’s a lot of work, but it can save an episode and blow the mothballs off the show.

What works for you?

Interview shows are great, but if you’re looking to make a dent with your podcast, or even an episode or two, have a think about what you can do outside of the standard interview format.

What format floats your boat? Let me know in the Helpful Podcasters community. There you’ll meet a bunch of like minds and get some new ideas to freshen up your show.

About the Author

Mark Steadman

Mark Steadman

Helping seasoned, soulful entrepreneurs use their podcast to build trust and create long-lasting, rewarding relationships with their listeners.