Helping seasoned, soulful entrepreneurs use their podcast to build trust and create long-lasting, rewarding relationships with their listeners.
The only people immune to imposter syndrome are those that feel like life owes them a favour. Being generous and vulnerable means confronting imposter syndrome, so instead of denying it, why not call its bluff?
We make podcasts so that we can share what we love and bring people closer to us. We've talked about sharing more of your knowledge and expertise. But what about the squishy human parts that make up you? How much of that should we share and how can we avoid sharing too much?
LinkedIn is awash with people inviting you to check out their latest podcast episode. With so many shows created by smart people in your network, how can it be possible to stand out?
When you’re looking around for new listeners, how much time do you spend thinking about the people who are already in contact with you? Let's look at how we can grow your podcast audience via your mailing list, what to do if you don’t have a big list, and how to use email to deepen the relationship with the listener once they’re following the show.
Let’s work on describing your show to your next listener, so they know exactly how it’s going to help them get the transformation they need.
Your artwork is the first thing new listeners see, and if they like what they hear, it’ll take up permanent residence on their phones. Getting stand-out artwork for your show might not be as expensive or fraught a process as you think, and it could mean the difference between someone hitting Play, and scrolling straight past.
It’s Monday, 9pm. You’ve had a long day, and all you want to do is watch the Bake Off and eat M&Ms. But tomorrow’s the day you release your next podcast episode, and you haven’t recorded anything! Sound familiar?
There are three elements of trust: positive relationships, expertise, and consistency. We can show up each week and share our knowledge and insight, but I hear so many podcasters hold their listener at arm’s length, and most of them don’t know they’re doing it. The good news is there’s a really simple fix.
There are three ways to stand out: be new, be better, or be louder. Being better takes time and is subjective. Being louder just means spending more money on marketing than the next person. Being new doesn’t mean starting from episode one – it could just be about being the first to do something differently.
Your audience will see your podcast name before they hear a word from you. Whether you’re starting a new show or considering a rebrand, could your name mean the difference between showing up first in podcast search results, or not showing up at all?
The biggest problem podcasters face is getting more listeners. But the first question we have to ask is “who is listener #1?” Who is going to love what you do, recommend it to their friends, and stick around for the call-to-action?