Craft

15th May 2023

Stop Trying to Design Your Own Podcast Artwork

Your artwork is the first thing new listeners see, and if they like what they hear, it’ll take up permanent residence on their phones. Getting stand-out artwork for your show might not be as expensive or fraught a process as you think, and it could mean the difference between someone hitting Play, and scrolling straight past.

24th April 2023

Stop Interviewing People on Your Podcast – Do This Instead

There are three ways to stand out: be new, be better, or be louder. Being better takes time and is subjective. Being louder just means spending more money on marketing than the next person. Being new doesn’t mean starting from episode one – it could just be about being the first to do something differently.

13th January 2022

Make a Clip Show to Introduce New Listeners

We often treat podcast clip shows like their TV sitcom counterparts. But this is audio, so instead of a hasty montage, what if your next clip show was your Definitive Collection? Here’s how your podcast’s best-of album can turn brand new listeners into ardent fans.

28th October 2021

How to Invest in Your Podcast

You could spend thousands on your podcast and end up getting lost among the noise. An investment in the success of your podcast isn't just about money and gear – time and energy are far more likely to bring you a satisfying return.