Let’s work on describing your show to your next listener, so they know exactly how it’s going to help them get the transformation they need.
Your artwork is the first thing new listeners see, and if they like what they hear, it’ll take up permanent residence on their phones. Getting stand-out artwork for your show might not be as expensive or fraught a process as you think, and it could mean the difference between someone hitting Play, and scrolling straight past.
It’s Monday, 9pm. You’ve had a long day, and all you want to do is watch the Bake Off and eat M&Ms. But tomorrow’s the day you release your next podcast episode, and you haven’t recorded anything! Sound familiar?
There are three elements of trust: positive relationships, expertise, and consistency. We can show up each week and share our knowledge and insight, but I hear so many podcasters hold their listener at arm’s length, and most of them don’t know they’re doing it. The good news is there’s a really simple fix.
There are three ways to stand out: be new, be better, or be louder. Being better takes time and is subjective. Being louder just means spending more money on marketing than the next person. Being new doesn’t mean starting from episode one – it could just be about being the first to do something differently.
Your audience will see your podcast name before they hear a word from you. Whether you’re starting a new show or considering a rebrand, could your name mean the difference between showing up first in podcast search results, or not showing up at all?
The biggest problem podcasters face is getting more listeners. But the first question we have to ask is “who is listener #1?” Who is going to love what you do, recommend it to their friends, and stick around for the call-to-action?
Everything costs a million pounds right now. We’re all tightening our belts, working hard, and feeling the pinch. If your podcast isn’t making you money right now, it might feel like a luxury you can ill afford.
Sharing a podcast can be a way to pass on valuable advice, to change someone's mind, or to spread an emotion. It can make us feel good to share something that truly helps and contributes to others. As podcasters, we get to be the root of that good feeling.
It's easy to fall into the trap of making our interviews all about the guest. Sure it means we get to tick the box that says “I showed up today”. But what value are we really creating for our listener?
Is your podcast helping? More to the point. Who is it helping? Today we're gonna dig into the ingredients behind a helpful podcast so that you can build stronger, longer lasting relationships with the people you want to work with.
We’re service-orientated podcasters with a body of work behind us. We’re often so focused on the next episode that we don’t take time to look after our back catalogue. Let’s fix that right now, with three ways you can leverage your existing archive.